Bidspirit auction | DTL — “CLUB ASIA –

DTL — “CLUB ASIA – COMMERCIAL” MAXELL DAT MASTER — FINAL EDIT & FINAL MIX 10‑SECOND IV (IDENT / INTRO) — DAT‑2‑DAT PRODUCTION MASTER** Overview A Maxell DAT Master containing a fully finished commercial production for Club Asia, labelled “DTL – Club Asia – Commercial” with an additional “MASTER” tag on the cassette. The inner sleeve notes: “10 sec IV” (likely 10‑second ident / intro voiceover) “Final edit & final mix” This confirms the tape as a broadcast‑ready commercial master, produced via DAT‑2‑DAT workflow — the industry standard for radio and club advertising in the mid‑90s to early‑2000s. These tapes were used for: radio station delivery club promo distribution regional advertising event marketing DJ night announcements Commercial masters rarely survive because they were often wiped or discarded after campaigns ended. Cassette Front handwritten: “DTL – Club Asia – Commercial” Additional label: “MASTER” Inner sleeve notes: “10 sec IV, Final edit & final mix” Format: Maxell DAT DAT‑2‑DAT transfer This is a complete, finalised production, not a rough cut. Significance This tape represents: a finished commercial production a 10‑second ident/intro (IV) final edit + final mix pre‑digital advertising workflow Club Asia’s promotional media output a rare surviving commercial master Collectors of UK club culture, Asian music scene history, and broadcast production artefacts value these highly. Provenance From Kathy Skelly, partner of Mark Simmons, who handled Factory Records and broader North‑West media production assets.