Bidspirit auction | SWAN MODERN APP — MULTI‑PROJECT

SWAN MODERN APP — MULTI‑PROJECT PRODUCTION MASTER FUJI DG‑90M — DAT‑2‑DAT (Pubs/Puds • 2PPJs • AV Inserts • Simon’s Work • Swan Sets 2–6)** Overview A Fuji Film DG‑90M DAT‑2‑DAT master labelled “Swan Modern App” on the cassette, with an inner sleeve listing a series of production elements and project notes: “pubs/puds for all work” “2PPJs” “all appropriate AVIs” “Simon’s stuff” “Swan set 2, 3, 4, 5 & 6” This is a multi‑project production master, almost certainly from a commercial AV studio working on: corporate promotional videos product adverts internal training media retail/pub chain advertising “Swan” branded content (likely Swan appliances or Swan retail) The cassette label “Swan Modern App” strongly suggests this DAT contains audio masters for a modern appliance promotional campaign, with multiple versions (“sets 2–6”) and additional AV inserts. These tapes were working masters used for editing, mixing, and finalising commercial content — and they rarely survive. Cassette Front handwritten: “Swan Modern App” Format: Fuji DG‑90M DAT‑2‑DAT master A clean, correctly labelled production tape. Inner Sleeve Notes The inner sleeve lists multiple production elements: “pubs/puds for all work” Likely audio beds or cues for pub/restaurant adverts. “2PPJs” Possibly “2 promo project jobs” or internal shorthand. “all appropriate AVIs” Audio for AV inserts or video overlays. “Simon’s stuff” A producer/editor’s personal project elements. “Swan set 2, 3, 4, 5 & 6” Multiple versions of Swan promotional audio. This confirms the tape as a multi‑cue commercial production master, not a single advert. Significance This DAT represents: mid‑90s commercial production workflow multi‑cue master for a corporate client rare surviving studio material multiple versions of a promotional campaign internal shorthand from a working AV studio Collectors of: UK advertising history AV production artefacts retail/pub chain promotional media Swan brand history …will find this particularly interesting. Provenance From Kathy Skelly, partner of Mark Simmons, who handled Factory Records and broader North‑West media production assets.