Bidspirit auction | BACKUPS — MOVIE REEL (APR

BACKUPS — MOVIE REEL (APR ’96) FUJI DG‑90M — DAT‑2‑DAT MASTER Multi‑Project Production Audio (SHA / SHB / WEW / THU Sets)** Overview A Fuji Film DG‑90M DAT‑2‑DAT master labelled on the cassette as “Backups Movie Reel Apr 96”, with an inner sleeve listing a large bundle of production cues, AV inserts, WAV masters, and PUDS (production underlays) for multiple clients and projects. This is a multi‑project studio master, typical of mid‑90s AV production houses handling: corporate videos commercial adverts AV inserts movie reel backups branded promotional audio multiple versions of PUDS and WAVs The shorthand codes (SHA, SHB, WEWA, WEWB, WEWC, THUH, THUS) are internal project identifiers used by editors and producers. This tape is a snapshot of a working studio in April 1996, preserving material that almost never survives. Cassette Side label: “Backups Movie Reel Apr 96” Format: Fuji DG‑90M DAT‑2‑DAT master Inner Sleeve Breakdown (Decoded & Cleaned) The handwriting is messy, but here’s the accurate interpretation: Set 1 — SHA PUD Set 1 Production underlays (PUDS) for project SHA. Set 2 — SHB PUD Set 2 Production underlays for project SHB. Set 3 — SHA AVC – 3 AVC = AV inserts / AV cues. Third cue for project SHA. Set 4 — SHB AVC AV insert(s) for project SHB. Set 5 — SHA WAV WAV master(s) for project SHA. Set 6 — SHB WAV WAV master(s) for project SHB. Set 7 — WEWA AVI (Swan) AV insert for Swan (likely Swan appliances or Swan retail). Set 8 — WEWB AVI (McD App) AV insert for McD App (possibly McDonald’s application or McD advertising). Set 9 — WEWC AVI 4, 5, 6? Three AV inserts (numbers 4–6) for project WEWC. Set 10 — THUH PUD Production underlay for THUH. Set 11 — THUH PUD (duplicate) Likely two versions or two takes. Set 12 — THUS PUD Production underlay for THUS. Additional note: “Movies. Playlist…” This suggests the DAT also contains a movie reel backup playlist, consistent with the cassette label. Significance This DAT represents: a multi‑client production workflow corporate AV inserts commercial underlays WAV masters movie reel backup audio Swan promotional material McD App promotional audio multiple versions of AV cues internal shorthand from a working studio It’s a rare surviving production master, preserving work that would normally be overwritten or discarded. Collectors of: UK advertising history corporate AV production Swan brand history McDonald’s promotional media 90s studio workflow artefacts …will find this extremely interesting. Provenance From Kathy Skelly, partner of Mark Simmons, who handled Factory Records and broader North‑West media production assets.