Bidspirit auction | Advertising Hohensonne Tanning Lamp Hohlwein

Advertising Hohensonne Tanning Lamp Hohlwein - Original vintage advertising pamphlet for Hohensonne tanning lamps with artwork by Ludwig Hohlwein (1874 - 1949). The cover shows a blonde woman in a green wraparound dress, holding a young child on her knee - both are smiling and looking off to the side, bathed in light. Red text reads Gesundheit - Schonheit - Lebensfreude - durch die Hohensonne Original Hanau / Health - Beauty - Joie de vivre - through the Hohensonne Original Hanau. The inside and reverse of the pamphlet features text about the benefits of the tanning lamp - ?Sun the whole year round? - alongside photographs of people using the lamps. The Hohensonne was produced by Heraeus Noblelight, Germany?s leading manufacturer of medical phototherapy lights at the time. It was so successful - in part thanks to Hohlwein?s advertising posters - that the brand name ?Hohensonne? was used generically to describe tanning lamps in German. Ludwig Hohlwein is considered one of Germany?s most prolific and talented poster artists; an architect by training, he produced bold, eye-catching plakatstil designs. Excellent condition, minor browning, folded booklet. Country of issue: Germany, designer: Ludwig Hohlwein, size (cm): 29x21, year of printing: 1937