Bidspirit auction | Firefly Cigarettes W.D. & H.O.

Firefly Cigarettes W.D. & H.O. Wills Advertising Showcard - A lithographed card advertising showcard for Firefly Cigarettes. The piece features a light blue and purple ground with a central anthropomorphic illustration of two fireflies standing on a leaf, sharing a light from their cigarettes against a luminous background. Centrally titled FIREFLY in shaded block lettering, with the slogan OBLIGE ME WITH A LIGHT. below the graphic. The base bears a printed manufacturer line reading W. D. & H. O. WILLS, BRISTOL & LONDON. ENGLAND. The reverse is finished with plain brown cardstock. 9.9in x 8in.