Bidspirit auction | Craven ”A” Enamel Advertising Sign

Craven ”A” Enamel Advertising Sign - An enamel advertising sign for Craven ”A” cigarettes. The rectangular sign features a yellow ground with the brand name in red sans-serif lettering. Below the brand name, the slogan WILL NOT AFFECT YOUR THROAT is printed in black capital letters. The central field is enclosed by a series of stepped borders in graduating shades of orange, ochre, and red, with a narrow black outer edge. The reverse of the sign is finished in black paint with vertical reinforcement lines visible beneath the layer. The sign measures 48.5 inches by 14 inches.