Bidspirit auction | A Collection of Mid-20th Century

A Collection of Mid-20th Century British and International Advertising Beer Mats - This lot comprises an assortment of mid-20th century advertising beer mats and coasters, primarily of British origin. The collection features various shapes including circular, square with rounded corners, and rectangular formats. Brands and legends printed on the mats include HEINEKEN DUTCH LAGER BEER, AMSTEL PILS, WHITBREAD TROPHY BITTER, DOUBLE DIAMOND DAILY, and MAGNET FOR ME JOHN SMITH'S, TADCASTER. Regional breweries represented include HOME BREWERY CO. LTD DAYBROOK and HOLE'S NOTED DRAUGHT BITTER from JAMES HOLE & CO. LTD. CASTLE BREWERY, NEWARK-ON-TRENT. Tobacco advertising is present for WOODBINE THE GREAT LITTLE CIGARETTE and BRISTOL. A commemorative mat for the SKEGNESS VETERAN CAR RALLY 1960 is included, along with road safety messaging reading THINK BEFORE YOU DRINK BEFORE YOU DRIVE BE SENSIBLE, BE SAFE. Other visible graphics include TAUNTON DRY BLACKTHORN CIDER, SUNBLAZE BITTER LEMON, and VIVA! CUERVO AND COLA. Several mats feature illustrative designs including the characters Sally and Liz. No maker's marks, signatures, or printers' labels are visible on the reverse of the items shown.