Bidspirit auction | A Collection of Mid-20th Century

A Collection of Mid-20th Century Promotional Beer Mats and Coasters - This lot comprises a collection of printed card beer mats and coasters representing various 20th-century beverage and tobacco brands. The items are primarily of square, circular, and octagonal form, featuring lithographed advertising graphics. A notable component is a four-piece interlocking puzzle mat for BENSON AND HEDGES, inscribed SPECIAL FILTER BENSON AND HEDGES. Brewery brands with legible printed inscriptions include BARBICAN ALCOHOL FREE LAGER BREWED IN LEEDS, GÖSSER BIER, STELLA ARTOIS, COATES COOL CLEAN CIDER, and PILSNER LAGER BY HOLES OF NEWARK. The Newark mat is set within a border inscribed PLAYER'S NO 6 FILTER VIRGINIA. The collection also includes mats for CARLSBERG SPECIAL BREW, HAV DET GODT WITH CARLSBERG, TETLEY, MCEWAN'S, and BLACK LABEL CARLING LAGER. Tobacco advertising is further represented by multiple mats featuring the MARLBORO chevron and WINSTON branding. No maker's marks, signatures, or labels for the manufacturers of the mats themselves are visible.